Jurnal Riset Bisnis dan Manajemen

Current Issue

Vol. 19 No. 2 (2026): August Edition

The articles featured in this issue include contributions from authors affiliated with institutions in the United Arab Emirates, Romania, Netherlands, Thailand, and Indonesia. These contributions reflect the growing international scope and academic diversity of the Jurnal Riset Bisnis dan Manajemen (JRBM), addressing relevant and contemporary issues in business and management. We invite you to explore and read the insightful articles presented in this issue.

Published: 2026-08-01

Articles

CUSTOMER RELATIONSHIP MANAGEMENT DRIVES CUSTOMER RETENTION THROUGH ENGAGEMENT AND PERCEIVED VALUE AMONG TIKTOK SHOP USERS

Orriva Nurhaliza, Alean Kistiani Hegy Suryana, Luki Sri Anggorowati

1-13
- PDF
FROM RECRUITMENT TO VALUE CREATION: A SUSTAINABLE VALUE-BASED DIFFERENTIATION MODEL FOR PRIVATE UNIVERSITY

Mirza Abdi Khairusy, Didit Haryadi, Alfian Prayana Ardie Putra, Yuda Nabella Prameswari, Reni Febriani

14-26
- PDF
ENTREPRENEURIAL MARKETING AND EXPERIENCE-BASED SERVICE STRATEGIES TO BUILD PATIENT LOYALTY THROUGH SERVICE QUALITY AND SATISFACTION

Rachmat Yanto, Rohmat Sarman, Ranti Sari

27-40
- PDF
ENTREPRENEURSHIP ORIENTATION, PRODUCT INNOVATION, AND DIGITAL MARKETING: KEYS TO SUCCESS FOR MSMES IN THE FOOD AND BEVERAGE SECTOR IN SINGKAWANG CITY

Pardi, Dhidik Apriyanto

41-53
- PDF
INTEGRATING HUMAN CAPITAL INFORMATION SYSTEMS AND EMPLOYEE SELF-SERVICE IN VIRTUAL OFFICES FOR ENHANCED EMPLOYEE PERFORMANCE

Neneng Hayati, Erwin Yulianto

54-69
- PDF
UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK

Dimas Yudistira Nugraha, Novia Yuliarni, Bayu Indra Setia

70-84
- PDF
CONSUMER BEHAVIOR AND THE MEDIATING ROLE OF PURCHASE INTENTION IN ONLINE PURCHASE DECISIONS AMONG E-COMMERCE AND SOCIAL MEDIA USERS IN INDONESIA

Yoga Adiyanto, Dewi Yuliati Indah, Jaja Suteja, Mukdad Ibrahim

85-95
- PDF
HOW JOB SATISFACTION AND PERSON–ORGANIZATION FIT REDUCE TURNOVER INTENTION IN SMES: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT

Arini Fitria Mustapita, Mohammad Rizal

96-105
- PDF
DIGITAL AUDIENCE PERSONA; THE PHYGITAL CAMPUS REVOLUTION FOR CAREER CENTER DEVELOPMENT AND UNIVERSITY BRANDING

Senny Luckyardi, Raeni Dwi Santy, Donny Reza, Muhamad Fahrezi, Florian Andrei Vlad

106-119
- PDF
BEYOND DIGITAL COMPETENCE: HOW INSTITUTIONAL SUPPORT SHAPES LECTURER PERFORMANCE AND LEARNING OUTCOMES IN HIGHER EDUCATION

Didik Setiyadi, Endang Dwi Amperawati, Zaskia Ardhani, Juju Jumaedi

120-132
- PDF
DRIVING CUSTOMER TRUST TROUGHT VALUE CREATION: THE STRATEGIC ROLES OF CRM, REPUTATION, AND CUSTOMER CHARACTERISTICS

Finny Redjeki, Undang Juju

133-145
- PDF
SALESFORCE CHARACTERISTIC AND TRAINING IMPACT ON SALES ORGANIZATION AT THE BANKING INDUSTRY

Syahputra , Yogi Suprayogi, Rajiv Dharma Mangruwa

146-163
- PDF
SOCIOECONOMIC AND DEMOGRAPHIC STUDIES ON ENTREPRENEURIAL INTENTIONS

Agus Aribowo, Popo Suryana, Benny Budiawan, Ezra Karamang

164-181
- PDF

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Akreditasi oleh Kementerian Riset-Teknologi dan Pendidikan Tinggi Republik Indonesia

Berdasarkan Surat Keputusan Direktur Jenderal Penguatan Riset Dan Pengembangan Kementerian Riset, Teknologi, Dan Pendidikan Tinggi Nomor 225/E/KPT/2022 Tentang Peringkat Akreditasi Jurnal Ilmiah Periode III Tahun 2022, Jurnal Riset Bisnis dan Manajemen dinyatakan sebagai Jurnal Ilmiah Terakreditasi dengan kategori “Sinta 2” mulai Vol. 15 No. 2 2022 - Vol. 20 No. 1 February 2027.

Jurnal Riset Bisnis dan Manajemen

Current Issue

Articles

CUSTOMER RELATIONSHIP MANAGEMENT DRIVES CUSTOMER RETENTION THROUGH ENGAGEMENT AND PERCEIVED VALUE AMONG TIKTOK SHOP USERS

FROM RECRUITMENT TO VALUE CREATION: A SUSTAINABLE VALUE-BASED DIFFERENTIATION MODEL FOR PRIVATE UNIVERSITY

ENTREPRENEURIAL MARKETING AND EXPERIENCE-BASED SERVICE STRATEGIES TO BUILD PATIENT LOYALTY THROUGH SERVICE QUALITY AND SATISFACTION

ENTREPRENEURSHIP ORIENTATION, PRODUCT INNOVATION, AND DIGITAL MARKETING: KEYS TO SUCCESS FOR MSMES IN THE FOOD AND BEVERAGE SECTOR IN SINGKAWANG CITY

INTEGRATING HUMAN CAPITAL INFORMATION SYSTEMS AND EMPLOYEE SELF-SERVICE IN VIRTUAL OFFICES FOR ENHANCED EMPLOYEE PERFORMANCE

UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK

CONSUMER BEHAVIOR AND THE MEDIATING ROLE OF PURCHASE INTENTION IN ONLINE PURCHASE DECISIONS AMONG E-COMMERCE AND SOCIAL MEDIA USERS IN INDONESIA

HOW JOB SATISFACTION AND PERSON–ORGANIZATION FIT REDUCE TURNOVER INTENTION IN SMES: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT

DIGITAL AUDIENCE PERSONA; THE PHYGITAL CAMPUS REVOLUTION FOR CAREER CENTER DEVELOPMENT AND UNIVERSITY BRANDING

BEYOND DIGITAL COMPETENCE: HOW INSTITUTIONAL SUPPORT SHAPES LECTURER PERFORMANCE AND LEARNING OUTCOMES IN HIGHER EDUCATION

DRIVING CUSTOMER TRUST TROUGHT VALUE CREATION: THE STRATEGIC ROLES OF CRM, REPUTATION, AND CUSTOMER CHARACTERISTICS

SALESFORCE CHARACTERISTIC AND TRAINING IMPACT ON SALES ORGANIZATION AT THE BANKING INDUSTRY

SOCIOECONOMIC AND DEMOGRAPHIC STUDIES ON ENTREPRENEURIAL INTENTIONS

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